It is easy to see that the market focused in the vegan lifestyle is growing around the world. This means big brands investing their time and money to offer vegan-friendly products and it also means – and more important to me – more individuals creating small business to spread the word about veganism and a cruelty-free life choice. All About Vegan Food supports all these new and small initiatives. Like us, they are doing the best they can to take the word about respect for the animals to as much people as possible. One of these new business is Blood Tight Apparel, a clothes and accessories brand born in the UK.
“Blood Tight is symbolic of the connection we feel with animals. It is so important for us to tell other people that you can live a cruelty free life and not ‘miss out’ as people so often assume”. This is how the people behind the brand define themselves and what they are doing.
AAVF interviewed the guys behind Blood Tight Apparel and we also teamed up to give away TWO T-SHIRTS to our UK and European swappers for SEPTEMBER edition of Vegan Package Swap. They are a online store that ships worldwide, so go check it, I’m sure you’ll find something you want there
For a chance to win all you need is to be an UK or European resident and JOIN SEPTEMBER edition of VPS – between the 3rd and 5th. The luck winners will be announced on September 6th.
Blood Tight Apparel was officially born in the UK this year, right? Tell us more about how the idea of having a vegan brand and online store came to you.
We felt that there weren’t many vegan clothing companies that shared our taste in t-shirts. There weren’t many that we felt passionate about wearing or that really expressed our views. So we thought we would give it a try ourselves and design t-shirts that we wanted to wear and hoped others would to.
“We are really passionate about being vegan and living a cruelty free lifestyle.” Who are the people behind Blood Tight Apparel? Why and when did you go vegan?
Blood Tight Apparel is: Aaron & Amy, we’re a couple and have been vegan for around the same time. Having both been vegetarian for a year or so, in 2008 we had both become aware of the cruelty involved in the dairy and egg industry and couldn’t bare to be a part it anymore. We both met as vegans and share a passion for animal rights.
How do you think wearing clothes with vegan messages can “encourage others to show compassion”?
Well we think it encourages people to ask questions about our lifestyle and what being a vegan means. When you put something out there (by wearing it on your clothing), we think it sends a positive message to others. In the sense that we are proud and want to talk to people about it, you can open peoples eyes to a lot of things by just talking to them.
Also, I’ve learned with time that positive messages get more people interested in veganism. Do you agree?
Definitely we agree although sometimes it can be hard because a lot of people initially have a negative attitude towards veganism. We feel like you can get peoples attention by showing them what a difference they can make just by changing what they eat and becoming more aware of what alternatives are available for vegans. More often than not people are really intrigued and surprised that you can get vegan cheese and that it is possible to get shoes, belts and bags that aren’t made of leather.
How is being the public feedback so far?
Really great actually, we love it when people message us and tell us that they can’t wait to receive their t-shirt or they’re excited to see what we’re going to be releasing next. It also really makes us happy when our customers send us photos of themselves wearing our clothing.
Blood Tight Apparel ships everywhere, which isn’t very common in online stores. Do you get many international orders? How’s the shipping going so far?
Yes quite a large percentage of our orders come from overseas, but we had anticipated this when we started because we knew that veganism is more widespread in America. We get a lot of emails asking whether we’ll ship to more and more remote destinations, we never thought we’d be shipping to Taiwan and Australia. It feels great to know that people all over the world are wearing our clothing, we love it.
Do you use t-shirts made with organic or fair-trade cotton? If not, do you plan to do it?
At the moment our t-shirts are made with 100% cotton but unfortunately it isn’t organic. Although at present we are looking into alternative materials i.e organic cotton. We are also having to consider the prices of our t-shirts as switching to organic will inevitably push the price up and it is quite important to us to keep our products affordable. But we’ll keep everyone updated as we are currently talking to a few suppliers about organic/ fair trade cotton.
You’ve recently teamed up with Nom Yourself to come up with a new design. We’ve interviewed Mary Mattern in the beginning of this year and she’s great! Are you planning other partnership designs? Could you give us a sneak peek?
Yes we have a few things coming up really soon, we are going to be teaming up with quite a big animal rights organisation in the near future. But we’re going to keep that under wraps.
What can we expect from Blood Tight Apparel for 2014?
Lots of exciting things! We plan to expand our clothing range, and we are going to be releasing a new t-shirt design every month next year. Amongst other things we are looking to branch out into accessories like hats and jewellery. We’re very excited.